Content Strategy Report

In this artifact, I audited Poppin’ Joe’s online presence and developed a path forward based on rhetorical knowledge and critical analysis.

This project started with a detailed breakdown of each visual asset, each page of the company site, and their cross-platform social media presence. I also reviewed competitor’s sites to gain a deeper understanding of what works well within the genre.

After critically analyzing these materials, I developed updated branded content with improvements to fit the genre and improve communication with the target audience of customers.