Content Repurposing Strategy

Content repurposing is a critical aspect of technical writing, whether it is to maximize return on investment for media content or to improve efficiency of material production in cases such as the repetition of templated information across instruction sets for multiple product lines within the same company. In this project, I developed a content repurposing strategy to improve the ROI on content while expanding reach across multiple platforms and reducing time between posts.

I outlined strategies for and created a long-form blog post to serve as source content to be broken down. I then outlined strategies for shortening the original content into social media posts, tweets, and even non-written media like a podcast and a video.