Brand Materials Preparation for Social Media

Maintaining a relevant online presence is critical for most businesses in the 21st century. I created templated brand content to drive consistency across standard social media platforms such as Facebook, Instagram, and Twitter. This was accomplished by determining the formats and sizes required for each format and then creating a frame for each required resource. With all the frames in one Illustrator project, it was easy to maintain consistency across the various resources.

This required an awareness of rhetorical themes as well as some technological literacy. Making branded materials feel intense and action oriented was relatively straightforward due to the content selections. I chose to use an image of myself performing a wheelie at a track event which was relevant to the Woodcraft brand which created parts and accessories for motorcycle track riding.