Brand Audit

I am interested in the intersection between customer facing technical information exchange and sales. This is what is commonly referred to as branding.

For this resource, I broke down the online presence of a brand, Woodcraft Technologies, which produces quality accessories for motorcycle racing at affordable prices. I leveraged my experience in this Industry with my rhetorical knowledge to create a targeted, cross-platform content strategy.
Beyond an awareness of rhetorical factors, this artifact demonstrates critical thinking and analysis in the breakdown of Woodcraft’s existing online presence and the identification of improvement opportunities.